Competitive advantage separates you from the rest of the herd. We help individuals and organizations identify, refine, and exploit competitive advantages they might not otherwise recognize or utilize.

Invariably, when a CEO or organizational Senior Executive is asked to describe the company’s competitive advantage, they either struggle to articulate a specific advantage, or give a detailed explanation about how their product is superior in some way to one of their competitors. While it may be true that a superior product characteristic can give the company an edge in the marketplace, true competitive advantage can be found in so many more areas for most organizations.

Through a process of guided introspection and reflection, we delve deeply into the characteristics and capabilities that may remain untapped or unseen in order to transcend the normal focus on cost and operational advantages and identify exceptional competitive advantages that can help make your organizational vision a reality.

Together, we can see advantages you may be unable to uncover due to your day-to-day proximity to the business. By engaging in a proven process, we can ensure the competitive advantages we collaboratively identify are objective, not subjective. That they are quantifiable, not arbitrary and are advantages that are not already claimed by your competition.

Ultimately, we will empower you to enter the competitive marketplace with unique advantages that significantly tilt the odds of winning business unfairly in your favor.