At its core, coaching is a relationship that produces results and enhances productivity. It is a partnership founded on trust, honesty, and accountability. The collaboration and focus in this relationship can empower you to optimize and realize the full benefit of your skills, strengths, and relationships. By embracing this holistic approach to improvement and efficiency, you can more effectively exploit your personal competitive advantage in your business and personal life. A strong coaching relationship focuses on one’s total potential by simultaneously addressing any shortcomings or areas of improvement while maximizing strategies to exploit individual strengths.
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